I sent a questionnaire to 10 males and 10 females on the website Facebook (as it is easily accessible and easy to respond to surveys with), to find out some things about the audience I wanted to target for my music video.
The questionnaire was as follows:
1. Male/Female?

2. How old are you?
[ 0-16 / 17-26 / 27-36 / 37- 46 / 46+]

3. Where do you buy most of your clothes?
(Topshop / Primark / Black Lace etc)

4. Why do you buy your clothes here?

5. Where do you buy your music?
(HMV / Itunes / Download etc)

6. Why do you buy your music here?

7. How often do you listen to your music?

8. How do you listen to your music?
(iPod / Itunes / WMP / Walkman / Spotify / Mp3 / Cds etc)

9. How do you think the female in a couple is represented in a typical music video?

10. How do you think the male in a couple is represented in a typical music video?



I aimed to keep the questions short and only ask a few, so that my target audience would actually answer the questions, however i had to ask strong questions so as to gather in depth analysis.


The first two questions, tackling gender and age, were to establish our audience demographic and made it so i could distinguish between the different male/female views in the other questions.
Question 3 - 8 were used to find out where my target audience like to shop for clothes and music, and how they like to listen to their music. The aim of this was so i could utilise some of their favourite clothing brands and styles and music technology (e.g iPods) within my music video. I asked where they buy their music and why as a lead on for when i make my digipak and magazine advertisement, to see where they would find the music, so i could create a digipak that would be suitable for particular outlets.
Question 9 and 10 were questions directly involved with my music video. The main two characters of my music video are a couple, and so i wanted to find out how my audience felt they are represented in a music video. However this only gave me negative feedback about how each gender was represented (e.g promiscuous and cheap), so i could have improved this question by asking how my audience thought they should be represented, or by having my audience listen to the track before answering the questions, so they answer the question based on the alternative rock genre of music, as it seems the responses i got were related to the R'n'B and rap genres.




I created this table on Edexcel from the research i collated.
It was difficult to separate the qualitative and the quantitive data in the questions i'd asked, so i used 'Opinions' columns to show the qualititive data.
To present the quantitive data i created a sub-title of the particular issue (For instance under Clothes Shopping i had Discounted Stores/Charity Shops, Highstreet stores and Online). I used these particular titles as these were the main groups my audience responded with. I then wrote the number of people that had answered with a particular preference under each sub-title. To present the qualititive data that i had also recieved as responses to these questions, i created a new row entitled 'Opinions', and here i wrote the main recurring reasons my audience had said why they chose that particular answer (For instance the audience who had answered in the HighStreet group said they shopped there as it was reliable and stylish.)

On Seven Story Down's Myspace page, they have a total of 237 fans. This is a mixture of other, similar unsigned bands (like the Zom Zoms) and older and younger fans. The majority of the fan base are of the younger generation, 17-26 year olds. They are all musically expressive (from looking at their profiles) and are fans of the alternative rock genre, supporting other bands such as Muse, Kids in Glass Houses and Funeral For a Friend. The fans range from areas all around the world, some are from Seattle and some are from Kent, where the band themselves are from.

This is a screen shot of Seven Story Down's Facebook page. It shows the same age and location range of fans. Most of the fans on this page are fans that have seen Seven Story Down playing live in local bars and clubs, supporting other, bigger acts. This is a technique used to promote bands all around the country, even with already signed bands. It helps to introduce the band to a fanbase and helps them to become signed.

Seven Story Down use their Facebook page to interact with fans, they advertise their new tracks on it with the music player, they post status updates advertising these new tracks and also gigs they are playing. The fans themselves use the Facebook page to upload photos they have taken themselves of Seven Story Down playing live gigs, and they can interact with other fans from across the world. The fans leave comments of appreciation and encouragment to the band.